About Us

Few cricket brands carry the weight of history quite like Duncan Fearnley. For more than six decades, the name has been etched into the story of the game — trusted by legends, admired by fans, and cherished by players of every level.

The Beginning

The story began in Worcester, England in the early 1960s, when Duncan Fearnley — himself a professional cricketer — turned his passion for the game into a craft. With a small workshop, traditional tools, and an obsession for quality, he began shaping bats that combined balance, power, and precision. His philosophy was simple: every bat should be built by hand, crafted with care, and worthy of the players who wielded it.

The Rise of a Global Brand

By the 1970s and 1980s, Duncan Fearnley bats had become a fixture on the world stage. Some of the greatest names in cricket history chose Fearnley as their trusted partner at the crease:

• Sir Ian Botham – the fearless England all-rounder, whose heroics defined an era.

• Graham Gooch – one of England’s most prolific run scorers.

• David Gower – the stylish left-hander, famed for his elegance.

• Graeme Hick – a powerhouse of English batting.

• Allan Border – the gritty Australian captain who helped reshape his nation’s cricketing future.

• Mohammad Azharuddin – India’s master of timing and wristy flair.

With these icons and many more, Duncan Fearnley was at the centre of cricket’s golden moments — from Ashes triumphs to World Cup victories. The bold DF logo became a symbol of performance, seen on broadcasts around the world as players rewrote record books with Fearnley in hand.

Innovation Rooted in Tradition

Through the 1990s and 2000s, Duncan Fearnley embraced change while staying true to its heritage. Protective gear, gloves, and pads were added to the range, each designed with the same philosophy that shaped the very first bat in Worcester: quality above all else. The brand evolved with the modern game, yet never lost the authenticity that made it iconic.

A Living Legacy

Today, Duncan Fearnley remains one of cricket’s most enduring names. More than a brand, it is a lineage of trust and tradition — a reminder of the legends who carried its bats, and a promise to the players who carry them today.

From village greens to Test match arenas, Duncan Fearnley continues to represent craftsmanship, authenticity, and the timeless spirit of cricket.

Duncan Fearnley Australia

We are proud to be the official Australian distributor and licensee of Duncan Fearnley Cricket. Based in Melbourne, our role is to carry forward this iconic name, ensuring Australian cricketers—whether juniors taking their first guard or professionals at the crease—can access gear that delivers both performance and heritage.

Our focus is simple:

• Heritage & Craft – Upholding the traditions of cricket and the Fearnley name.

• Performance & Innovation – Products designed for today’s game, built with tomorrow in mind.

• Australian Spirit – A commitment to supporting the grassroots of cricket as well as the elite.

From bats to protective gear and accessories, every Duncan Fearnley product we offer in Australia is built with the same care, passion, and respect for the game that has defined the brand since 1960.

Our Promise

We don’t just sell cricket gear—we help shape cricketing journeys. Whether you’re stepping out for your local club, guiding the next generation, or playing under the lights, Duncan Fearnley is with you every step of the way.

Duncan Fearnley Australia – where heritage meets performance.